Waterfall Gourmet Beverages is owned by Bob Hrobak, Douglas Kuehn III, and Bob Hrobak Jr. The company started in 1999 when Phil Hrobak moved the assets of a similar business he and his brother had in California to Austin. Initially, the company sold granita products and machines and had some business in a few coffee shops in Central Texas. Seeing the opportunity for growth in the specialty coffee market, Waterfall expanded the line to include more items for coffee shops. Douglas joined in 2002 and used his familiarity with coffee shops and experience in shop operations to help accelerate our growth. He also became an active force in the local market by taking a leadership role in various industry events.

Photo Credit: Amy Baird

From the start, the focus of Waterfall has been good products, fair pricing, and great service. It’s a simple approach that requires discipline on a day-to-day basis in order to deliver it to each and every customer. We have always placed great emphasis on hiring enthusiastic, professional people who are dedicated to customer service. In 2012 the company’s growth allowed it to consolidate its warehousing with the purchase of a building in Cedar Park. With the new facility and expanded distribution, it is positioned to satisfy customer needs better than ever. You are cordially invited to meet us whenever you’d like.

Warehouse Manager

Office Manager

Route Sales Representative

Route Sales Representative

Route Sales Representative

Warehouse Associate